William F. (Bill) Moul
Vice President of Indirect Sales
Bill Moul brings to Approved Energy 30 years of experience in Business Development, Sales and Marketing Management roles, including 20 years with retail Power and Gas suppliers. His background encompasses Commercial and Industrial segments in territories across the U.S. In 2022, Bill joined Approved with a mandate to establish the Companyâs brand, Indirect sales channels and competitive presence in PJM and NY. He has works with the leadership team to develop market-entry strategies and expand market share across the Companyâs expanding footprint. Other responsibilities include sales management, market development, channel partner relations and brand marketing. Billâs leadership of direct and indirect sales functions, strategic planning, and corporate development have contributed to some of the industryâs most notable success stories. His tenure with Approved was preceded by leadership positions with retail energy suppliers including SFE, USG&E, APG&E and Gateway Energy Services.